Jerry is VP of Growth & Innovation at Sid Lee where he is focused on building and accelerating the growth of brands through a multidisciplinary approach to culture-driven communications and experiences. Prior to that, he was the Head of Marketing for one of the largest and most diverse sports and entertainment portfolios in North America at Maple Leaf Sports & Entertainment (MLSE). He and his team were responsible for all of the marketing and activations that rallied an entire nation behind three little words during the Toronto Raptors historic NBA Championship (ie., We The North). And also developed an immersive experience called ‘Next Gen’ that helped Toronto Maple Leafs become more relevant with young fans, and was named ‘Marketing Campaign Of The Year’ by the NHL. Before that, the strategy he developed for The North Face helped the brand become relentlessly relevant with Explorers all over the world, and won a Bronze Lion at Cannes Festival of Creativity.

He has had the privilege to work with the some of the best brands in the world, including The North Face, Google, Visa, Moét&Chandon, Westin Hotels and more. His work has been featured in The New York Times, The Wall Street Journal, Forbes, AdAge and SXSW. And he has won awards at Cannes, Clio, and Effies.

Jerry has held roles as a senior client and agency leader, which brings a unique set of experiences and perspectives on how the landscape is dramatically changing for businesses and how they can respond to transformation. 

EMAIL jerrymckinleyferguson@gmail.com
DM @_jerrymferguson